When shooting portraits, such as fashions shots, photographers often position the model in front of a solid white wall or fabric. Bright lighting minimizes shadows on the face and creates a soft transition between the figure and the background. One problem that can crop up in photos like these is that sometimes the skin tones can look washed out.
Certain lighting conditions can give skin tones a harsh, unnatural look. Flash lighting is the most common cause, followed by late afternoon direct sunlight. The result is often an uncomfortably strong orange, yellow, magenta, or red look to skin in an otherwise well balanced.
The key to balancing out an uneven skin tone is finding a way of targeting problem areas without affecting the rest of the skin. Two different camera angles of the same person and when we go to edit it we realize that the flesh tones do not match. Photos have taken on a rather sickly shade of green, red, or some other non-flesh-colored tone. To rectify that problem, adjust the overall color in the image and get skin tones back to a natural shade. The adjust for skin tone color in a photo to bring out more natural skin tones.